• How to setup a blog on a small budget


    You want to setup a Blog on a small budget, here’s how to do it from”A to Z”.


    These are the Basic Requirements before you go any further:

    You really don’t need that much money to setup a blog. First of all, You need a Computer. I have never tried to create one from a Pad of mobile Phone, so I simply don’t know if it’s possible. I just know it’s relatively easy with a computer. You need an Internet connection. Most people already have Wi-Fi at home or at work, so they already have an Internet connection. I won’t explain how to setup an Internet connection here. Maybe some other time. Since you must to pay to have your blog online, a credit card or a Paypal account will be required. You might also need a camera and an image editing software, but they are not required to start the blog itself. It might be a good idea to have them eventually, if it get more serious.


    Finding a Host:

    First of all: Hosted or Self-hosted? You really need to have a blog that is “Self-hosted”, you will be able to modify it as you please and post whatever you want on it. Being self-hosted also means that you will have your own “.com”.  Some sites like “blogger.com” offer to host your blog, but the problem with those site is you would not just really own your blog. If you don’t want to have to migrate your blog later, as well do it right from the start.

    Having your own site cost around 10$ per month, which is very affordable for most people. Site like “BlueHost” has a great deal at $5.95 per month, it’s just great for a startup. It is basically this only thing you really need to pay for. If you’re serious and want to go ahead with your blogging, you have to register a website.

    If you follow an affiliate link like this Bluehost or others ones lower on this page and purchase that product or service, I will be paid a small commission. I only recommend products or services I know and trust.

    Bluehost Domain Hosting

    Bluehost also give you a domain name free with you website. The difficulty now, is to find a website name for your blog.  Since almost every basic “.com” name are already given, you will have to find one that is not.  Why a “.com” instead of a “.biz” or “.ca” or whatever other extension?  Well, it’s a question of credibility.  If you’re serious and want to be recognized, the “.com” are the way to go. It’s more difficult to find, but it just tells people that you are serious enough to take the hard road, instead of the easy one.


    Finding a Name:

    You have to find a name that rely on the subject of your blog. Since you want a .com, and most of the short names are probably already taken, so you will have to opt for a longer one. Two or three words is the norm now, unless you create a word that doesn’t exist in any language. Just like my site “Usefulnext.com“, made from the words “useful” and “next“, and look a bit like “usefulness“. You will have to be creative, and whatever you choose, just show it to someone in your family or friends. They will give you an honest and un-bias opinion, and maybe some suggestions you could use.

    Recently, I also found a new trick for finding domain names. I buy abandoned ones !

    The main advantage to do it is to have instant Google Ranking. The Google ranking permit to have better search result in Google. Instead of creating a new name with a ranking of “1” and being on the bottom of Google search result, you can buy a name that someone dropped that already has a good ranking.

    Here’s how to find those abandonned domain names: First you have to register at expireddomains.net, it’s free.  On this site you make a search for the keywords to find domains names related to your main subject. I did it with the word “photo” to find names that I could use later on since i’m a photographer. By searching in the “deleted domains” section, I found three domains names that were useful: bangonpictures.com,  photo-technique.com, picture-speak.com. When you find names that have possibilities, you have to check their rankings. You can do it on the moonsy authority page, it’s easy and free, you just enter your domain name in the “URL:” and click check.

    I did it with my three choice and found that they had ranking of 24,26,29 which is pretty good compared to a startup at “1”.

    I decided to buy all three of them for later use. For the moment, I only redirected them here on usefulnext or to my photographer website tonytremblay.com. I will probably switch my domain name from “usefulnext” to one of them later and improve my domain ranking. I also plan to setup a blog with the same informations as this site, but in french, with one of the other domain names.

    You can also find names that are not deleted yet, but it’s a bit more complicated and sometimes costly. I will explain more in details later, in another post, how to search for those domain names.


    Installing WordPress on your Website:

    By now, I supposed you already have your web space and name already selected and registered. If you did choose Bluehost, the next time you will log on their website, it should bring you to this window:bluehost_setup1

    From there, you click the “Install WordPress” icon to install It. WordPress is the program used by the vast majority of bloggers in the world. They offer informations on how to install it on their site here. If something goes wrong with the automatic installation, there’s a way around. This site explain what to do if something goes wrong during the automatic installation.

    Now that WordPress is installed:

    You need to enter your “website.com” into your web browser. This will bring you to your website login page.login

    Enter your Bluehost login name and password and click “log in“.


    How to Use the WordPress Menu:

    Here’s a basic description of the WordPress Menu.

    • Dashboard (Home) : It is a resume of all the main functions and status.
    • Posts: Posting Listing and Creation menu
    • Pages: Pages listing and Creation menu
    • Media:  To insert Pictures and Videos
    • Comments:  Compilation of comments from your posts and pages.
    • Appareance:  Where you can select Themes and change the Main Page setting through “Theme Options”
    • Plugins:  To add Plugins
    • Users:  Where you see all users infos. You can also change your own profile informations.
    • Tools: To Import and export Blog Data
    • Setting:  To set blog parameters
    • Performance:  Caching Menu to improve your website speed.

    menu


    Choosing a theme:

    When you start WordPress for the first time, it doesn’t feel very inviting. Don’t worry, that’s not all. If you don’t want to start building your blog from absolute scratch, you need to install a theme. Themes are some kind of presentation for your blog. For my site, I use a theme from Inktheme called “Colorway“. It’s perfect if you want a blog with some visual animations and a Professional look, but don’t need to have a store. There’s a bunch of themes there you can choose and test. You can also choose a free theme on the WordPress website, they probably don’t look as good but they just don’t cost anything.

    When you download a theme, you will receive a zip file that contain everything WordPress need to install it. I strongly suggest you try at least two or three different themes, just to get familiar with the differences between them before you choose which one you implant.

    Installing a Theme:

    To install themes, just select “Dashboard” on your WordPress Menu. Go to “Appearance” and select “themes“. From there you can chose a basic default theme from WordPress or select “add new” to install a new one. If you already downloaded a theme from a website, click on “New one” and click “Upload theme” and select the zip file you received from the Template website. You dont need to unzip the file, WordPress will take care of everything.

    upload_theme2


    What you need to configure first:

    In the Setting “General” section:

    • Site Name, Url: “http://www.yoursite”, Email adress, Date Format and Language.
    • Permalinks: Select “Post name”,  It’s the best option for SEO.

    In the AppearanceCustomize“:

    • Site Identify:  Change Site Title & Icon.
    • Menus: If you want to have a custom menu, that doesn’t rely on created pages. “Not Urgent
    • Widgets: This is where you change the what appear on the bottom section of every pages.
    • Static Front Page: Where you choose if your main page is static or not. “Not Urgent

    In the Appearance “themes Option” or “Inktheme option” or “Other Theme” Options:

    • It’s here that you change all the Pictures and Texts that appears on your main page.

    Et Voilà.. Now let’s install some plugin.


    Plugins and Widgets:

    You have your blog theme ready, now you have to install the plugins and widgets. Don’t worry, everything I will suggest here you can get them for free. To Install a Plugin, select “Plugins” and “Add New” on your WordPress Menu. At the Top Right of your Windows you can see the “Search Plugins” window. Just enter the name of the plugin you want to install or enter the type of plugins you’re searching (Ex.: SEO) to have a list of related plugins. So what do you install? Well, let’s start with these 3 categories:

     “Basically Needed Ones“.

    • Akismet: Help protect your blog from spam. You have to register for a free account.
    • Email Subscribers & Newsletters: You just need a susbcribers and Newsletters plugin to begin.
    • W3 Total Cache: It is a must to accelerate your website. It permit browsers to cache your website.

    Highly Suggested Ones“:

    • Yoast SEO: All-in-one Search Engine Optization to help you rank better on Google.
    • Ad Injection: If you want to add Advertisings to your blogs and pages.
    • All Meta Tags: Some website ask you to add custom Meta Tags to WordPress website’s header
    • WooCommerce: If you want to have a store online. Your can also connect it to Amazon.com
    • WordPress iSell: – If you want to sell “Digital products” directly with your Paypal Account.
    • Clean Unused Medias “CUM”: You can erase unused media files from the server to save space.
    • Updraftplus Backup: Permit to make backup, in case something goes wrong with WordPress.
    • Social Warfare: Give you clickable Social Media choices on post side and bottom.

    Really Optional Ones“, this is not a complete list, just my own prefered ones:

    Once installed, you need to activate and configure every plugins. Most already have default settings though. Plugins are not perfect and sometimes you have conflicts between them. You have to be aware of this. It happen often between plugins from the same categories. A good practice is to install only one plugin at the time, this way, you will be able to tell which one is causing the conflict.


    Testing & Optimizing Tools:

    These Tools come mainly from websites, they are free.


    Advertising Stuff:

    Since I’m not a Marketing expert, I will show you free stuff I learn that can help you advertise your site.

    • Use Canva to make Pinterest Pin Images, and use Pinterest to advertise your blog Posts. Also learn how to use “Tailwind” to automate Pinterest pining system.
    • You can use Google+, Twitter, Facebook, Instagram and others Social Medias to promote your blog Posts directly. The trick with Instagram is to watermark all the images you post there. And, it’s preferable to choose business pages over personal ones.

    That’s about it folks, you should be able to setup a blog with all these informations now, if it’s not already done. I hope I didn’t forget anything important. I will probably add more stuff as I find them, you can also subscribe to receive my blog updates.

    You want to setup a blog on a small budget. Not very difficult, this is how it can be done.

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    If this post helped you, then please don’t forget to share it. I appreciate all retweets, likes, and +1s. Lastly, let me know about your experience and/or questions by leaving a comment below.


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    Summary
    How to setup a blog on a small budget
    Article Name
    How to setup a blog on a small budget
    Description
    You want to setup a Blog on a small budget, here's how to do it from"A to Z".
    Author
    Publisher Name
    Usefulnext.com
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